I really enjoyed this article on designing distinctive websites.
“Distractions in a design lead to a breakdown in communication and can confuse users, paralyzing their ability to quickly determine what to focus on or where to go next.
Distinctive design alleviates this by putting forward a few fundamental principles which appeal to the user’s needs. Effectively at their core, it underlines the ideal that highlighting content based on importance rather than its position is beneficial and worthwhile.
What is distinctive design? It’s a simple goal to make important information visible.
Principles of distinctive design include:
- Not giving prominence to objects unless it has a real need to attract attention
- Limiting the importance you give to all content within the page to avoid diluting the strength of the important content
- Deemphasizing less important content
- Taking the time to help guide the user’s eyes through the page to ensure content is read in the right order
- Avoiding too much information on the page to reduce the noise
- Ensuring that what you display fits the ideas you wish to convey”